3-Star Modern Hotel Investment in Legian, Bali – Prime Urban Hospitality Asset with Strong Market Upside

Located in the vibrant district of Legian, Badung – one of Bali’s most dynamic tourism and business corridors – this 3-star city hotel presents a rare opportunity to acquire a fully operational hospitality asset with solid financial fundamentals and long-term growth potential.

Built on a total land area of approximately 3,766.87 m² and a gross floor area of 1,361 m², the hotel comprises five floors under multiple freehold titles (SHM), ensuring a secure ownership structure. The property holds complete documentation including TDUP (Business Registration Certificate, 2018), TDP, UKL/UPL environmental compliance, and an IMB (Building Permit, 2013), reflecting strong legal integrity and operational readiness.

The hotel features 81 fully furnished guest rooms, offering various configurations to cater to different market segments:

• 70 Superior Rooms

• 3 Deluxe Rooms

• 3 Family Suites

• 1 Studio with 2 Bedrooms

• 1 Studio with 3 Bedrooms

Facilities include a restaurant, bar, café, multifunction hall (200 pax), swimming pool, gym, and ample parking — all designed to enhance guest experience and operational efficiency.

Market Performance and Investment Outlook

Legian remains one of Bali’s most resilient hotel markets, supported by a steady influx of international and domestic visitors seeking central accommodation close to Kuta, Seminyak, and the airport.
The area records a stable occupancy rate averaging 75–85%, with rental yields ranging from 7–10% annually, depending on operational structure and management brand.

Driven by strong post-pandemic tourism recovery and infrastructure upgrades, the capital appreciation in the Legian hospitality zone has reached 9–11% per annum, positioning this property as an ideal long-term investment for portfolio diversification and wealth preservation.

Strategic Advantages

• Prime central Legian location with high visibility and foot traffic

• Fully operational 3-star city hotel with complete business permits

• Freehold titles (SHM) ensuring strong ownership security

• Flexible room mix suitable for both business and leisure guests

• Potential for brand repositioning or management under an international operator

Summary

This offering represents an exceptional opportunity to secure a performing hospitality asset in one of Bali’s most established tourism hubs. Combining operational stability, strategic location, and tangible appreciation potential, the property stands as a strong addition to any high-value real estate portfolio.